Model Release Info

I often get questions about model releases like "what is a model release?" "what's included in a model release?" and "do I have to sign one?" A model release is something common in the photo industry but also something many people don't fully understand. Below is a basic explanation about what it is, what's included in my model release, and a FAQ of some common questions!

What is a Model Release?

A model release is a form signed by both the client and the photographer. It’s a legal agreement between the photographer and the client stating how the photos may be used. Model releases are legally required when the photos will be used commercially. “Commercially” does not necessarily mean the photos themselves will be sold. The term applies to any use of a photo that can bring money into the business. A few examples would be posting on social media, on a website, or in a portfolio. Although none of these bring in direct money, they are all used as examples of a photographer’s work which can bring in clients. 

What's Included in a Model Release?

The primary item included in a model release is information about how photos can be used. Because the main purpose is to allow the photographer to use the photos commercially, three uses that are typically included in a model release are commercial, marketing, and advertising. Like I said before, commercial use doesn’t necessarily mean the photos are being sold. For portrait photographers this term usually refers to posting the photos online, posting on their website or in their portfolio, and/or using prints to display their work. Model releases can also include a statement acknowledging the intellectual ownership of the photos as the photographer’s and a statement waiving the right to view or restrict use of the finished product. The first statement simply means that the photographer owns the photos as their intellectual property. The second statement means that the photographer isn’t required to show the model any different edits beyond what’s included in their contract and can edit and use the photos without additional permission from the model.

Each photographer’s model release may be different based on their field of photography and location. Consequently, if you have any questions, you should clarify them with your photographer. My model release includes permission to use the photos for commercial and marketing purposes, permission to edit the photos, a statement waiving the right to view or restrict use of the images, and a statement acknowledging my intellectual ownership of the photos.

Do I Have to Sign One?

Many photographers require a model release to be signed by their clients before the session. I also require a model release but allow clients to withhold permission for photos to be posted on social media. The primary reason I require a model release is so I have the photos available to use as examples of my work. To protect my client’s privacy, I never share full names with the photos unless I have express permission to do so for a blog post. I do sometimes add a the subject's first name in the caption of a social post but this is also done only with express permission.

Below are some frequently asked questions and their short answers. If you have any additional questions or concerns I’d be happy to talk with you! Reach out through the contact button below or the contact page above.